Originally published in the October 2015 issue of Home & Textiles Today
Maybe this online retailing thing is here to stay? The 25 largest online retailers of home textiles products did just over $ 2.8 billion in sales last year, representing a little more than 10% of all retail business. That astonishing fact is one of the key findings from Home & Textiles Today's exclusive 2nd annual ranking of the industry's biggest Internet retailers. This year, for the first time, hard rankings are provided for the individual stores. Last year's initial report grouped the retailers into broad brackets but did not provide specific numbers. Home & Textiles Today's exclusive survey of the Top 25 online retailers of home textiles products ranks the retailers by 2014 online sales of home textiles. The list includes pure online retailers such as Amazon.com, flash sales sites such as One Kings Lane, as well as traditional in-store businesses with an online presence such as Bed Bath & Beyond and Kohls. All textiles categories, bed, bath, kitchen, table linen and window coverings, including alternative window coverings, custom decorating and accessories that are generally sold with textile items, are included.
This ranking is by no means comprehensive and does not represent the entire industry. More than the 25 retailers listed are vital companies within the industry. All online home textiles sales figures are Home & Textiles Today market research estimates and are for the 12-month period ending closest to Dec. 31, 2014. Home & Textiles Today chooses not to include some companies due to lack of verification of sales figures. Home & Textiles Today compiled this report from a variety of sources including the companies themselves, public company filings with the Securities and Exchange Commission, discussions with industry analysts and suppliers and published and unpublished reports, including newspaper articles in various retail trading areas. In cases where companies have identical online sales of home textiles, the one with the greater percent of home textiles sales to total sales is ranked higher.
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