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PBM Research

America Goes Casual: The 2013 Consumer Style Forecast

$90.00

America Goes Casual: The 2013 Consumer Style Forecast

$90.00
SKU:
476000-5001-037-00000-000HTT40
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Originally printed in Home Textiles Today's September 16, 2013, print issue

Casual styles win the day. That's according to a survey of women consumers conducted by Home Textiles Today through The Medelia Monitor, an independent women's research company based in Hollywood, Fla. Half of the more than 250 women answering the exclusive survey cite casual as their home's overall design theme. Traditional home styles are chosen by one-fourth of overall consumers, while modern and contemporary is the main design of 16%, and country is the look for 8%.

Regionally, traditional styles are more prevalent in the Northeast, while casual is most popular in the South. Modern is most widespread in the West and Midwest. More than half of the responding women plan to make design and style changes as they continue to decorate their home. Home Textiles Today fielded an online survey to Medelia Monitor's proprietary panel of women in May 2013. Questions centered on design and style trends for bed, bath, window, table linens and area rugs. The exclusive survey received responses from 262 women. The research was collected and analyzed by Home Textiles Today's research department.

*5 pages*

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