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PBM Research

Technology’s impact on home furnishings

Posted by Courtney N. Thabet, Strategic Insights Manager on

The impact of technology on all retail is undeniable. Technology is used to enhance the store experience, enable and improve e-commerce, track shopping patterns, enhance B2B transactions, etc.

However, despite this impact, information on technology specifically as it relates to home furnishings retailers and how they use it is not available.

We here at PBM Strategic Insights are trying to fix that. Our upcoming survey for Home Furnishings News is all about technology in the home furnishings industry.

What technology is being utilized? How much are companies investing in technology? Are those budgets increasing? What technologies will companies be adding? What website features are most common? All this and more will be answered in the October 2017 edition of HFN.

Want to help? Please go to www.hfndigital.com/TechSurvey2017 and fill out the survey! You could win 1 of 3 $100 Visa gift cards, and if you are one of the first 50 to complete the survey, you will receive an executive summary of the results for free!