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PBM Research

Casual Living and HGTV Consumer Views: Grills, 2010

$66.00

Casual Living and HGTV Consumer Views: Grills, 2010

$66.00
SKU:
465000-5000-037-00000-000-CL96
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Originally published in the March 2010 print issue of Casual Living

American consumers love to grill. Nearly nine out of ten own a grill and half say they grill twice a week or more. Half of grill owners bought their grill five years ago or more, with 34% purchasing within the last three or four years and only 16% buying one within the past two years. Those figures lead to a promising portion of owners ready for a replacement. Eleven percent of grill owners say they??ll buy a new one this year and 15% plan to buy one in 2011 or 2012.

That's one of the key findings from nearly 13,000 U.S. consumers responding to Casual Living and HGTV's exclusive 2009 Outdoor Spaces Survey. This exclusive consumer analysis is based on the responses of 12,880 U.S. consumers. Casual Living, in partnership with HGTV, surveyed consumers via on online survey linked to HGTV's Ideas newsletter in April 2009. Because of the large sample size, the survey data can be projected, within this population, with a margin of error of plus or minus less than 1%. The research was analyzed by Casual Living's research department, led by Group Research Manager Dana French.

*3 pages*

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