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PBM Research

Casual Living and HGTV's The Outdoor Room Consumer Report, 2012

$96.00

Casual Living and HGTV's The Outdoor Room Consumer Report, 2012

$96.00
SKU:
465000-5000-037-00000-000-CL149
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Originally published in the August 2012 print issue of Casual Living

Just over half of the consumers answering Casual Living and HGTV's exclusive 2012 survey currently have a completed outdoor room, with another 15% in the process of making one. Thirty percent of consumers don??t have one, but would love one and a mere 1% of those responding don't want one at all. The survey defined an outdoor room as any outdoor area that's been converted into a comfortable living space and is used for grilling, relaxing and entertaining. The prevalence of outdoor rooms is highly dependent upon household income, with higher income households more likely to have one. Seven out of 10 consumers with incomes of $150,000 or more have a completed outdoor room, compared with only 44% of those with incomes less than $50,000. Half of households in the $50,000 to $74,999 range have one, as do 58% of those earning between $75,000 and $99,999 and 56% of those earning between $100,000 and $149,999. This exclusive Casual Living and HGTV 2012 Outdoor Furniture Consumer Survey is based on the responses of 4,922 U.S. consumers. Casual Living, in partnership with HGTV surveyed consumer households via an online survey linked to HGTV's Inspiration e-newsletter in April 2012. Because of the large sample size, the survey data can be projected within this population with a margin of error of plus or minus 1.4%. The research was analyzed by Casual Living's research department, led by Research Director Dana French.

*5 pages*

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