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PBM Research

Casual Living Dining set buyers: Specialty stores vs. big box stores - 2010

$66.00

Casual Living Dining set buyers: Specialty stores vs. big box stores - 2010

$66.00
SKU:
465000-5000-037-00000-000-CL133
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Originally published in the April 2010 print issue of Casual Living

Two-thirds of specialty store buyers say they??'d do something differently the next time they buy a dining set. Out of that group, 26% would buy more comfortable chairs and another 26% would purchase a different material.

That's the finding from the nearly 13,000 U.S. consumers who answered Casual Living and HGTV's 2009 Outdoor Spaces Survey. This exclusive consumer analysis compares and contrasts dining set buyers through three distribution channels: outdoor specialty stores, discount department stores and home improvement centers. The data is based on the responses of 12,880 U.S. consumers. Casual Living, in partnership with HGTV, surveyed consumers via on online survey linked to HGTV's weekly Ideas newsletter in April 2009. Because of the large sample size, the survey data can be projected, within this population, with a margin of error of plus or minus less than 1%.

*2 Pages*

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