This report originally appeared in the February 2015 print issue of Casual Living
Grill sales in the West are expected to grow the fastest over the next five years, from $454.3 million in 2014 to $526.9 million in 2019, according to the latest data from Casual Living and Easy Analytic Software Inc. Utah is the West's rising star. The state is forecasted to expand grill sales 18.6%, from $15.7 million in 2014 to $18.7 million in 2019. That's 2.6 percentage points more than the region as a whole, which is projecting grill sales to increase 16%. The 2014 grill sales estimates and projections were developed by Casual Living market research and Easy Analytic Software Inc. Sales figures are based on data available through October 2014 and are subject to revision. Estimates are based on information from the Department of Commerce, the International Trade Commission, sales estimates from manufacturers and retailers, Casual Living consumer surveys and information garnered from discussions with industry executives and analysts.
Projections for 2019 are designed to forecast the changes that statistically adjust for household income, age by race and sex, group quarter population and births and deaths, along with other forecasting factors. Spending forecasts assume a national rate of inflation that does not vary from one location to another. Product potential reports for grills and outdoor furniture can be ordered online at www.casualliving.com (or click on the Research tab at the top of the homepage). Each report provides 2014 sales estimates and 2019 sales projections for each respective product by state, metro area and county.
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