This report originally appeared in the July 2016 print issue of Casual Living
Casual Living’s exclusive report, Made in the USA, takes research information from its 2016 Specialty Store Operations Survey and data from its 2016 consumer survey with Millennials.
Nearly six out of 10 casual furniture retailers report that customers do not care if outdoor furniture is made in the U.S. That’s according to this year’s exclusive Casual Living Specialty Store Operations Survey. Price and value are more important than American-made for the majority of consumers.
Methodology: Casual Living’s exclusive 2016 Specialty Store Operations Survey is based on responses of retailers across the United States. Thirty-nine percent of respondents are casual furniture specialty stores, 18% are hearth and patio specialists, 11% are garden centers, 11% are full-line furniture stores, and 7% each account for pool and patio stores, hardware/ home stores, and interior design and contract sales.
American-made outdoor furniture is important to just one out of 10 Millennials. Made in the USA is the tenth most important product factor for Millennials, behind durability, quality, style, easy to maintain, comfort, color, easy to store, the main material and eco-friendly materials. Those data points hail from Casual Living’s 2016 Outdoor Survey with Millennials. Earlier this year, 461 Millennials answered questions about outdoor living and purchasing outdoor furniture. Millennials in this exclusive survey are defined as those between ages 22 and 35.
Methodology: Casual Living fielded an online consumer survey with Millennials this January. The exclusive 2016 Millennial Outdoor Survey asked about outdoor living and buying outdoor furniture. The survey garnered responses from 461 Millennials. All were female homeowners and outdoor furniture owners between the ages of 22 and 35. The sample was nationally-representative among Millennials by region of the country and household income.
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