Originally published in the September 2014 print issue of Casual Living
In this research report Casual Living explores the latest smartphone and tablet ownership data, as well as the latest mobile shopping habits of consumers. Smartphones and tablets have changed the way shoppers consume information and perform daily activities. In 2013, smartphone ownership hit 166 million; while tablet ownership reached 89 million, a year over year increase of 21% and 40%, respectively. That's according to the latest data from comScore. Mobile commerce growth is outpacing e-commerce sales growth. ComScore reports that m-commerce sales increased 23% in the first quarter of this year, compared with the same period last year; while desktop e-commerce grew during the same time frame at a slower rate, 12%. There is no doubt that the growth in total e-commerce spending is due in large part to an increase in smartphone ownership. According to comScore, at the end of 2010 mobile commerce was 4% of all e-commerce spending. Fast??forward four years, and in the first quarter of 2014 mobile commerce accounted for 12% of total e-commerce dollars.
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