Originally printed in the April 2018 issue of Casual Living
In the first of four exclusive studies for this Casual Living series, we examine how consumers research their purchases, narrow down their retailer options, and share feedback after their purchases.
Seventy-four percent of consumers researched or plan to conduct research online prior to purchasing outdoor furniture, according to Casual Living’s recent survey on consumers’ path to purchase.
About the data
Casual Living fielded two online consumer surveys in February 2018. The surveys examined the path to purchase for consumers who have purchased furniture within the last two years and/or consumers who intend to purchase outdoor furniture within the next 12 months.