Originally published in the July 2018 issue of Casual Living
In the last exclusive research study for this Casual Living series, we examine how consumers in different regions research outdoor furniture online, who makes the household buying decisions, and what expectations consumers have for online and in-store retailers.
About the data
Casual Living fielded two online consumer surveys in February 2018. The surveys examined the path to purchase for consumers who have purchased furniture within the last two years and/or consumers who intend to buy outdoor furniture within the next 12 months.