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PBM Research

Casual Living's Path to Purchase Report, part 5

$80.00

Casual Living's Path to Purchase Report, part 5

$80.00
SKU:
465000-5000-000-00000-000-CL206
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Originally published in the October 2018 issue of Casual Living

Of all the reasons given for outdoor furniture purchases, the most popular among higher-income households is to replace worn or broken furniture, at 62%, according to exclusive research from Casual Living. That’s significantly more than 47% of lower-income households and 48% of middle-income households. This month, we take a look at how households with different incomes shop for outdoor furniture, how they research during their purchase process, and how they narrow down their brand options.

 

A download of the report will be available immediately upon purchase.

*3 pages*

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