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PBM Research

Consumer Buying Trends 2015

$450.00

Consumer Buying Trends 2015

$450.00
SKU:
465000-5000-037-00000-000-FT1192
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Product Description

An exclusive nationally-representative survey

In this exclusive 115-page report, Furniture/Today presents the most detailed information available on consumer furniture shopping and buying plans, including specific data for the 22 home furnishings products of: bedding, adjustable bases, master bedroom, youth/other adult bedroom, formal dining, casual dining, occasional tables, desks, entertainment furniture, stationary sofas, motion sofas, reclining chairs, stationary chairs, outdoor dining sets, outdoor conversation groups, area rugs, lamps, mirrors, framed wall art, top-of-bed linens, sleep pillows and mattress protectors/encasements.

The data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2014. Furniture/Today worked with TNS, a Kantar Group Company, one of the world's largest insight, information and consultancy groups.

On a product-by-product basis, U.S. households told Furniture/Today what home furnishings they shopped for last year, what they actually purchased, how much they spent and what types of furniture they plan to buy in 2015.

Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2.0%.

The research was analyzed by Furniture/Today's research department, led by Director of Research Dana French.

*115 pages*

This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of Progressive Business Media.

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