Originally published in the September 7, 2015 issue of Furniture Today
The exclusive Case Goods Consumer Buying Trends Report covers purchasing patterns for three case goods products: master bedroom, casual dining and occasional tables. The data hails from Furniture/Today's 2015 Consumer Buying Trends Survey. The findings provide nationally-representative purchase incidence figures by category, as well as demographic characteristics of buyers. Last year, 6.3% of U.S. households bought master bedroom furniture, spending a combined $10 billion at retail. For 2015, 6.3% of households, another 7.3 million, have master bedroom on their shopping and buying plans. This year, 5.6 million U.S. households plan to buy casual dining furniture. In 2014, 5.5 million households bought the product category, adding $4.9 billion to retailer coffers. Last year, 5.8 million U.S. households, or 4.8%, bought occasional tables. Total 2014 retail dollars for the category, which includes coffee tables, sofa tables, end tables and other accent tables, reached $5.1 billion. This year, 5.8 million households, or 5.0%, plan to buy occasional tables. About the data: In this exclusive report, Furniture/Today presents the most detailed consumer information available on case goods furniture buying. The consumer data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2014 with TNS Custom Research. On a product-by-product basis, U.S. households told Furniture/Today what furniture they shopped for last year, what they actually purchased, how much they spent and what types of furniture they plan to buy in 2015. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2%.
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