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PBM Research

Furniture Today's Case Goods Style Survey

$114.00

Furniture Today's Case Goods Style Survey

$114.00
SKU:
465000-5000-037-00000-000-FT-1330
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Product Description

Originally published in the October 14th issue of Furniture Today

Last year, 16.1% of U.S. households bought master bedroom furniture, spending a combined $11.9 billion at retail. For 2017, 17% of households, or approximately 19.5 million, have master bedroom furniture in their shopping and buying plans.
This data comes from research on consumer buying trends exclusive to Furniture Today. The findings provide nationally representative purchase incidence figures by furniture category, as well as demographic characteristics of buyers.

About the data

In this exclusive report, Furniture Today presents the most detailed consumer information available on case goods furniture buying. The consumer data originates from the responses of 2,528 U.S. households to an online survey conducted in February 2017. On a product-by-product basis, U.S. households told Furniture Today what furniture they shopped for last year, what they actually purchased, how much they spent and what types of furniture they plan to buy in 2017. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2%.

*3 pages*

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