Originally published in the July 18, 2016 print issue of Furniture Today
Furniture/Today’s Consumer Views: Spotlight on Adjustable Bases, 2016
This report features three articles providing key information about adjustable bases. Highlights include a breakdown of adjustable base buyers by household income, a breakdown of key demographic populations planning to buy adjustable bases, an analysis of which type of furniture consumers purchase for health and wellness reasons and an analysis of adjustable bases sold through furniture stores and bedding specialists.
About the data
The data for this report derives from two exclusive Furniture/Today consumer surveys and one Furniture/Today retailer survey.
Furniture/Today fielded an online consumer survey in January asking questions about health and wellness. The research was conducted among females and males ages 21 to 70. Within that age range, respondents were balanced nationally by household income and region of the country. The survey garnered responses from 651 consumers.
The consumer data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2014 by Furniture/Today and TNS Custom Research. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2.0%.
Furniture/Today surveyed bedding retailers in January about their bedding operations, including merchandise mix and price point data. Survey results provide retailers with benchmarks to measure bedding and sleep accessory performance. Responding retailers operate more than 4,500 stores. The majority of responding retailers either rank on Furniture/Today’s Top 100 U.S. Furniture Stores or are listed on the Beyond the Top 100. Included in the mix of retailers answering the survey are furniture stores and bedding specialty stores.
This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of Progressive Business Media.
This report is available for immediate electronic download in PDF format. When you order this report, you will come to an order confirmation page which will show your report, with a "Download" button.