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PBM Research

Furniture/Today’s Consumer Views: Spotlight on Decorating, 2016

$126.00

Furniture/Today’s Consumer Views: Spotlight on Decorating, 2016

$126.00
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465000-5000-037-00000-000-FT-1277
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Product Description

Neutral, neutral and neutral – that’s how the majority of today’s consumers, from Millennials to Baby Boomers, describe their home’s color palette according to a Furniture/Today survey exploring color and design trends. Additionally, the new research study posed this question: Which words best describe your home’s overall style? The word “relaxed” is the clear winner in defining home trends, with 61% of responding consumers using it. By region and generation, those living in the Midwest and members of Generation X have the most “relaxed” home décor. The word “clean” is the favorite descriptor for Millennials with six out of 10 choosing the word to describe their home style. For Generation X, “relaxed” is the most popular style, and with Baby Boomers the words “relaxed” and “functional” are tied at the top. Millennials are currently between the ages of 18 and 35; Generation X is between ages 36 and 51; and Baby Boomers are ages 52 to 70.

About the data

The data for this report derives from two exclusive Furniture/Today consumer surveys.

Furniture/Today fielded an online consumer survey in January 2016 asking questions about decorating and designing their home. The research was conducted among females and males ages 21 to 70. Within that age range, respondents were balanced nationally by household income and region of the country. The survey garnered responses from 651 consumers.

Furniture/Today fielded an online consumer survey to the readers of New York-based Apartment Therapy in January 2016. The survey asked home decorating questions and garnered responses from 1,120 consumers. Founded in 2004, Apartment Therapy reaches 17 million unique monthly readers.


*4 pages*

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