Additional Information

Additional Information

Account Navigation

Account Navigation

Currency - All prices are in AUD

Currency - All prices are in AUD
 Loading... Please wait...
PBM Research

Furniture Today's Consumer Views: Spotlight on Home Office, 2010

$54.00

Furniture Today's Consumer Views: Spotlight on Home Office, 2010

$54.00
SKU:
465000-5000-037-00000-000-FT1126
Quantity:
Share

Product Description

Originally published in the July 19, 2010 print issue of Furniture Today

$4.8 billion ?? that's the dollar amount U.S. consumers spent on home office furniture last year. Taken together, the product categories of desks and other home office accounted for 7% of the total furniture and bedding market in 2009. Other home furniture products include desk chairs, bookcases, hutches, filing cabinets and credenzas. Current buyers plan to purchase a desk and desk chair this year, the centerpiece of the home office, more than any other office products. According to the more than 8,400 U.S. consumers responding to Furniture/Today and HGTV's 2010 Consumer Views Survey, 17% of overall home office furniture buyers plan to buy a desk chair and 15% say they??ll purchase a desk. Younger consumers have an even higher plan-to-buy rate.

One-fourth of home office buyers under age 35 plan to purchase a desk this year, compared with 10% of buyers age 65 or more. Furniture Today and HGTV's January 2010 Consumer Views Survey received responses from 8,420 U.S. consumers. The survey fielded as part of HGTV's Ideas weekly e-newsletter. Because of the large sample size, the survey data can be projected within this population with a margin of error of plus or minus 1.1%.

4 pages

This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of Progressive Business Media.

Product Reviews

Find Similar Products by Category