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PBM Research

Furniture/Today's Consumer Views: Spotlight on Upholstery

$105.00

Furniture/Today's Consumer Views: Spotlight on Upholstery

$105.00
SKU:
465000-5000-037-00000-000-FT1268
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Originally published in the April 14, 2016 print issue of Furniture Today

Is the sofa comfortable? Is the sofa durable? Is the sofa of high quality? These are the three leading questions consumers want answered when buying a sofa, according to new upholstery research from Furniture/Today. The data reveals that more than nine out of 10 consumers look for comfort, durability and quality when sofa shopping.

More than eight out of 10 shoppers factor the sofa’s price, color and style into the buying process. The cover fabric and a cover that’s stain-resistant are important to three-fourths of consumers.

Furniture/Today’s 2016 Consumer Views: Spotlight on Upholstery covers this important buying data and more. Other research includes the activities consumers do on sofas, besides sit and talk and data on motion sofas, including how consumers prefer to recline, manually versus with power, and the consumer’s interest level in motion sofa features.

 

About the data:  Furniture/Today fielded an online consumer survey in January asking questions about upholstered furniture. The research was conducted among females and males ages 21 to 70. Within that age range, respondents were balanced nationally by household income and region of the country. The survey garnered responses from 651 consumers.

*4 pages* 

This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of Progressive Business Media. 

This report is available for immediate electronic download in PDF format.  When you order this report, you will come to an order confirmation page which will show your report, with a "Download" button. 

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