Originally published in Furniture Today's August 10, 2015 print issue.
Online sales of furniture and bedding topped $9.5 billion last year, according to Furniture/Today market research. That represents an estimated growth rate of 14% for the online channel between 2013 and 2014, further strengthening its position within the industry. In comparison, furniture and bedding retail sales through all distribution channels grew at a clip of less than 3% last year, according to the U.S. Department of Commerce. For the 35 online furniture retailers featured in this year's Leading E-tailer report, total sales in 2014 exceeded a combined $95 billion. The three largest players on our list ?? Amazon, Overstock and Wayfair ?? reported year-over-year growth rates of 19.5%, 14.8% and 44.0%, respectively. Furniture/Today's exclusive report lists 35 online home furnishings retailers and flash sales sites in alphabetical order. This list is by no means comprehensive.
Many more than the 35 Internet retailers listed here are strong players within the home furnishings industry and online channel. This report does not rank companies, nor does it feature furniture retailers that have both a brick-and-mortar and online presence, such as Rooms To Go, Walmart and Williams-Sonoma. All sales figures and ranges are Furniture/Today market research estimates and are for total 2014 sales, which may include revenues from the sale of products other than furniture, bedding and decorative accessories. Where possible, the percentage of sales from furniture, bedding and decorative accessories is given. Furniture/Today chooses not to include some companies due to lack of verification of revenue figures. Furniture/Today compiled this report by surveying online furniture retailers, researching business newspaper archives and speaking with furniture industry insiders. Information was gathered, compiled and analyzed by Furniture/Today's research department.
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