Originally published in the October 17, 2015 print issue of Furniture/Today
Last year, 4.3 million U.S. households purchased leather upholstery, spending an estimated $11.1 billion at retail, according to Furniture/Today market research. Demographic data from our 2015 Consumer Buying Trends survey reveals that households buying leather stationary sofas, motion sofas and recliners are relatively young. Three out of 10 buyers are between the ages of 25 and 34 and 19% are between 35 and 44.
Overall, 55% are married or are living with a partner and 39% are single and have never been married. Furniture/Today's 2015 Consumer Buying Trends data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2014 by Furniture/Today. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2.0%. Furniture/Today's 2015 Upholstery Fabric and Style Survey is based on the answers of more than 100 furniture stores. Each store's 2014 unit sales of stationary sofas, motion sofas and recliners were used as the basis for the market share data.
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