Originally printed in Furniture Today's March, 24, July 14 and September 1, 2014 print issues
Bedding specialists are generating two-thirds of their total bedding sales with innerspring bedding models, including hybrid sleep sets. Furniture stores are generating a slightly higher percentage of their bedding business with innerspring beds, at 69%. Furniture/Today's Retail Bedding Survey, conducted this year with a broad sampling of responses from bedding specialists and furniture stores, provides an overview of key bedding metrics on sales floors across the country. Bedding specialty stores are doing a much better job of selling sleep accessories than are their furniture store counterparts, a Furniture/Today Retailer Bedding Survey reveals.
The survey found that mattress and box spring sales account for 81% of total bedding sales by bedding specialists, with add-on accessories like pillows and other soft goods accounting for another 12% of total bedding sales. Other revenues, including those from bed frames, headboards, metal beds, futons and delivery service fees, bring in another 7% of total bedding sales. Furniture/Today surveyed bedding retailers in January about their bedding operations, including merchandise mix and price point data. Survey results provide retailers with benchmarks to measure bedding and sleep accessory performance. Responding retailers operate more than 1,900 stores.
The majority of respondents either rank on Furniture/Today's Top 100 U.S. Furniture Stores or are listed on the Beyond the Top 100. Included in the mix of retailers answering the survey are furniture stores and bedding specialty stores. Results from this survey were presented in three parts. Parts one and two printed in the March 24 and July 14 issues, respectively, and part three printed in the September 1, 2014 issue. The 2014 Furniture/Today Retail Bedding Survey was conducted by Furniture/Today Research Department, led by Director of Research Dana French.
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