Originally published in Furniture/Today's July 21, 2014 print issue
Bedding retailers say their adjustable bed sales are on the upswing, and they expect another growing year for the category this year. Those positive reports and projections come from both furniture stores and from bedding specialists, who are leading the charge in the ascending adjustable bed arena.
In its first detailed study of the adjustable bed category, Furniture/Today found that "attachment rates" for adjustable beds range from 10% at furniture stores to 14% at bedding specialty stores. Attachment rates reflect the percentage of sales that include an adjustable base, a key growth metric for bedding retailers, as adjustable bed bases typically add more than $1,000 to a sales ticket.
There are two components in Furniture/Today's adjustable bed research. The first, covered in this story, is a retail overview of the category, based on insights gleaned from a Furniture/Today retail bedding survey that garnered responses from bedding retailers of all sizes. The responding retailers operate more than 1,900 stores. The second element of the research is based on consumer insights on mattress shoppers and their attitudes on adjustable beds. That data comes from a joint Furniture/Today/Apartment Therapy online consumer survey conducted earlier this year. The consumer data is presented in an accompanying story in this report.
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