Originally published in the April 18, 2015 print issue of Furniture Today
The sofa is the focal point for the majority of living spaces. In fact, six out of 10 consumers design their living room or family room around a sofa. The sofa is the key product regardless of age, income or where consumers live.
That's one of the key findings from new research conducted by Furniture/ Today. We partnered with New York-based Apartment Therapy earlier this year to ask more than 850 consumers about home decorating. The area rug is the second-most popular product for room design. Overall, 26% of consumers decorate their living space around a rug and affluent households are even more likely to do so. One-third of consumers earning $100,000 or more indicate the rug is their design piece. Shades of gray dominate today's neutral color scheme. Forty-four percent of consumers responding to Furniture/Today and Apartment Therapy's survey name gray as their favorite color for neutral tones. Gray is especially popular with Millennials. Fifty-five percent of Millennial households, with adults between ages 18 and 34, indicate gray as their favored neutral shade. Furniture/Today and New York-based Apartment Therapy fielded an online survey in January to Apartment Therapy readers. The survey explored home decorating issues and garnered responses from 859 consumers.
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