Originally published in the July 30, 2012 print issue of Furniture/Today
This report focuses on Millennials and mattresses and mattress accessory products. The exclusive data provides what Millennials say about sleep and sleep accessories; where Millennials shop for mattresses and sleep accessories; and what Millennials say about allergens, dust mites and bed bugs. Furniture/Today partnered with New York-based Apartment Therapy in May 2012 to ask consumers about mattresses and mattress accessory products.
Founded in 2004, Apartment Therapy currently reaches more than eight million unique readers online each month. The online survey posted on Apartment Therapy's site and garnered responses from 540 consumers. Data within this report is for Millennials only. The Millennial generation was born between 1981 and 2000 and number 79 million. Data in this report is for adult Millennials only, between the ages of 18 and 30. There are currently 56 million adult Millennials.
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