Originally printed in the June 2012 print issue of Gifts and Decorative Accessories
Almost three-fourths of gifts and decorative accessories retailers use social media to promote their stores, according to the 2012 Gifts & Decorative Accessories Social Media at Retail survey. Of the 74% of gift retailers that use social media, 99% use Facebook, 43% have a Twitter account, 34% use LinkedIn and 33% post on Pinterest; but the majority, 90% say Facebook is the most effective.
This year's exclusive survey results, collected during March and April and based on online responses of more than 200 gifts and decorative accessories retailers. Sixty-four percent of the responding retailers describe themselves as gift specialists and 12% are home accessories stores. Other retailers responding include hospital gift shops, florists, stationery specialists, toy or hobby shops, bookstores, museum stores, jewelry stores and garden shops.
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