Originally published in the August 2017 issue of Gifts & Decorative Accessories
This special report, as part of the 100th Anniversary issue, provides an outlook of the gift industry for the next decade. To gather the information, Gifts & Decorative Accessories surveyed gift retailers around the country and asked how they think the gift industry will change in the next 10 years. Forty-three percent of gift retailers see Amazon as their biggest future threat, and 37% think Facebook will be the most impactful social channel.
For an immediate download of the complete six page report, please purchase the report.
About the data
PBM Strategic Insights conducted an online survey in June 2017 with 100 gift retailers and vendors which consisted of 58 percent retailers and 42 percent vendors. PBM Strategic Insights conducted an online focus group in June 2017 with seven gift retailers and three vendors over the course of three days.