Originally printed in Gifts & Decorative Accessories’ 2016 Gift Book issue, October 2015
Did you know... Consumers in all generations buy gift s for birthdays more than for any other occasion? Almost three-quarters of consumers prefer traditional holiday colors? The most purchased gift in the fashion category is socks?
To provide insights into consumer gift-buying patterns, Gifts and Decorative Accessories introduces the 2016 Gift Book Consumer Survey. Our research team asked consumers across the U.S. in all demographics (from Millennials to beyond Baby Boomers) and at all income levels to find out just what goes into the consumer thought process when purchasing gifts.
What are they buying? Why are they buying? Who are they buying for? What does a Millennial look for in a candle scent compared with a Baby Boomer? How many greeting cards does the average consumer purchase each year? From gifts for the home to playthings and every category in between, we’ve gained some helpful information about consumer gift purchasing patterns. We think you will too.
Gifts and Decorative Accessories asked female consumers about gift products and home decorating in an exclusive online survey this June. The results garnered responses from 502 females belonging to the Millennial, Generation X and Baby Boomer generations, ages 18 to 69. The sample was balanced nationally among geographic locations, income groups and home ownership rates.
The exclusive results explore consumer opinions about buying, owning and giving the products of home decor, fine china, fashion accessories, candles bath and body products, greeting cards, wrapping paper, gourmet accessories, holiday decor and toys, as well as wedding gifts and gift-giving in general.
The research was conducted and analyzed by Gifts and Decorative Accessories’ market research department.
This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of Progressive Business Media.