Here is HFN’s first-ever Consumer Speaks research study on what shoppers are looking for in key housewares categories. HFN asked more than 700 consumers nationwide their thoughts on some of the most important housewares categories: cookware, coffeemakers, juicers and smart home products.
What are must-have features? How likely are they to buy? How much will they pay? And where will they buy them?
HFN partnered with Influence Central to ask consumer households about the housewares categories of juicers, coffeemakers and cookware, as well as the up and coming smartwares category.
The online survey fielded to Influence Central’s proprietary panel of women consumers in December 2014 and garnered 711 responses. The research was collected and analyzed by HFN’s market research department.
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