Originally printed in the February 2016 print issue of HFN
Consumers reveal what retailers should be focused on and buying at the 2016 Housewares Show in this 2nd Annual HFN Consumer Speaks Housewares Study.
This year HFN asked female consumers for their take and purchase intentions around several important housewares and tabletop categories, including blenders, slow cookers, glassware and upright vacuums.
HFN asked female consumers about the housewares categories of blenders, slow cookers, upright vacuums and beverageware in exclusive online survey in November and December 2015. The results garnered responses from 521 females belonging to the Millennial, Generation X and Baby Boomer demographics. All respondents are homeowners. The sample is balanced nationally among geographic locations and income groups.
The research was conducted and analyzed by HFN’s market research department.
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