Originally published in the March 2014 print issue of Home Accents Today
Adult Millennials, those ages 18 to 33, now total 68.8 million in the United States. Younger Millennials, between 18 and 24, total 30.9 million, which is 13% of the total U.S. adult population. Older Millennials, those ages 25 to 33, now total 37.9 million, or 16% of the total U.S. adult population.
These two segments are not a homogenous group as younger Millennials and older Millennials are at different stages in their lives and are looking for different products and services. This report looks at data from the 2013 Consumer Buying Trends, an exclusive Home Accents Today and Apartment Therapy survey and the U.S. Census Bureau to determine what home furnishings products Millennials are buying and the life stages Millennials are entering. Home Accents Today's 2013 Consumer Buying Trends data originates from the responses of 3,000 U.S. households.
In December 2012, Home Accents Today and TNS asked U.S. households what home accents products they bought in 2012 and how much they spent. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, results can be projected nationally with a margin of error of plus or minus 1.8%. Home Accents Today and New York-based Apartment Therapy fielded online surveys in 2014 and 2013, asking Apartment Therapy readers home decorating questions. The surveys garnered 1,608 responses in 2014 and 775 in 2013. Founded in 2004, Apartment Therapy currently reaches more than 8 million monthly unique readers online.
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