Originally published in the March 2015 print issue of Home Accents Today
More than 11.6 million U.S. households bought a lamp in 2014; 11.3 million bought framed art; and nearly 11 million purchased a 5' x 8' area rug last year. That's the top-line findings from Home Accents Today's 2015 Consumer Buying Trends Survey. The exclusive data provides nationally representative purchase incidence figures for home accent products, as well as demographic characteristics of households who bought and plan to buy. Millennials now comprise the largest share of households buying the six home accent categories covered in this report. However when it comes to dollars, they accounted for the largest percentage of retail spending in only two categories: mirrors and accent tables. By product category, Millennials accounted for 51% of households buying a mirror last year; 45% of those buying an accent table; 44% buying framed art; 39% of those buying a lamp; 38% of households buying an area rug in 2014; and 37% of households purchasing an accent chair. In this exclusive report, Home Accents Today presents the most detailed information available on consumer home accent shopping and buying plans. The consumer data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2014. Home Accents Today worked with TNS, a Kantar Group Company, one of the world's largest insight, information and consultancy groups. On a product-by-product basis, U.S. households told Home Accents Today what home accents they shopped for last year, what they actually purchased, how much they spent and what they plan to buy in 2015. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2.0%.
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