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PBM Research

Home Accents Today's Consumer Buying Trends: Mirrors 2011

$60.00

Home Accents Today's Consumer Buying Trends: Mirrors 2011

$60.00
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475000-5008-037-00000-000-HA212
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Originally published in the June 2011 print issue of Home Accents Today

Nearly 6 million U.S. households shopped for a mirror last year and three out of four of those shoppers bought one. This exclusive data is part of the findings from Home Accents Today's 2011 Consumer Buying Trends survey, conducted last December among a nationally-representative sample of 2,500 U.S. households. Nationally, buying households spent a median of $50 on a mirror in 2010.

That is, half spent more than $50 and half spent less. Eighteen percent of buyers spent between $100 and $199 and 10% spent $200 or more. Households living in the Northeast spent the most, a median of $70, followed by a median of $50 for Southern buyers. Households living in the Midwest and West each spent a median of $40. This exclusive consumer data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2010.

Sister publication Furniture/Today worked with TNS, a Kantar Group Company, to examine home furnishings shopping and purchasing patterns among consumers in 2010 and buying plans for 2011. U.S. households were asked whether they shopped for a mirror in 2010, bought one in 2010, how much they spent in 2010 and if they planned to buy a mirror in 2011. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2%.

*2 pages*

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