Originally printed in the August 2017 issue of Home Accents Today
U.S. online sales reached $395 billion in 2016, a 15.6% increase over 2015, and the fastest year over year growth rate since 2013 when online sales jumped 16.5% over the year prior. Total retail sales across all channels reached $3.375 trillion in 2016, a 3.9% increase over 2015’s total number of $3.247 trillion. A bit of number crunching shows that online sales represented 11.7% of total retail sales last year, an increase of a little more than a full percentage point over online’s 10.5% share in 2015.
About the data
Home Accents Today’s exclusive report lists major home furnishings online retailers in alphabetical order. This list is not comprehensive. Many more e-tailers than those listed here are strong players in the furniture and home furnishings digital retail space. This report does not rank companies, nor does it feature home accent retailers with a primary brick-and-mortar business in addition to online, such as Target, Williams-Sonoma and Home Depot.
All sales figures and ranges are Home Accents Today market research estimates for total 2016 sales, which may include revenues from the sale of products other than home furnishings. Home Accents Today may choose not to include some companies
due to lack of verification of revenue figures.