Originally published in the September 2017 edition of Home Textiles Today
Last year wasn’t exactly robust for the bath towel category. Volumes shifted around, but sales remained flat at $2.47 billion. Department stores, not surprisingly, lost some ground to discounters and off-pricers. And while e-commerce is growing its share in bath — as in every other home textiles category — bath towels are an outlier in making a slower shift online.
About the data
Home & Textile Today’s Bath Towels Database report reveals 2016 and 2015 market share product data through key distribution channels. All retail sales figures are estimates and are for the U.S. only. All figures are rounded.