Originally published in the April 2015 print issue of Home & Textiles Today
Which demographic groups bought sleep pillows and mattress protectors last year? How much did they spend and who spent the most? Which product features are the most important to buyers? And, who's the most likely to buy utility bedding in 2015? These questions and more are answered in this special report, Putting Together the Utility Bedding Puzzle. In 2014, 27.9% of U.S. households shopped for sleep pillows and 26.4% of all households, a total of 30.7 million, made a pillow purchase. With mattress protectors and encasements, 10.8% of U.S. households shopped last year and 10.1% of households, more 11.7 million, purchased.
This exclusive data derives from Home & Textiles Today's 2015 Consumer Buying Trends Survey, a nationally-representative survey that asked 2,500 U.S. households if they shopped for or bought utility bedding in 2014, how much they spent and if they plan to purchase in 2015. Utility bedding products have extremely high shop-buy ratios per the data, reinforcing the notion that pillows and protectors are products consumers need rather than want. A mere 5% of households shopping for a sleep pillow walked away empty handed last year and only 6% of all mattress protector shoppers didn't buy. In this exclusive report, Home & Textiles Today presents the most detailed consumer information available on utility bedding shopping and buying.
The data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2014. sleep pillows worked with TNS Custom Research. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2.0%.
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