Originally published in the October issue of Home Textiles Today
Spoiler alert: 2016 was another solid year for growth in online home textiles sales. Sales of home textiles for the Top 25 Online Retailers climbed 13.1% to $3.72 billion from $3.29 billion in 2015. It’s not the insane type of explosive growth that characterized early years in e-commerce expansion. For many, the growth was modest. The Top 25’s share of last year’s $28.1 billion in total home textiles sales – online and off-line – was 13% compared to 12% in 2015.
About the data
Home Textiles Today’s exclusive survey of the Top 25 online retailers of home textiles products ranks the retailers by 2016 online sales of home textiles. The list includes pure online retailers such as Amazon.com and Overstock.com, as well as traditional in-store businesses with an online presence such as JCPenney, Kohl’s and Bed Bath & Beyond. All textiles categories, bed, bath, kitchen, table linen and window coverings, including alternative window coverings, custom decorating and accessories that are generally sold with textile items, are included.