This report originally appeared in the March/April 2015 print issue of Kids Today
In 2014, 5.8% of U.S. households shopped for youth furniture and 4.8% of all households, a total of 5.6 million, made a youth bedroom purchase. All told, consumers spent $5.7 billion at retail on youth product last year. In 2015, 4.2% of households, numbering 4.9 million, have plans to buy youth product. These figures derive from Kids Today's 2015 Consumer Buying Trends Survey.
The exclusive, nationally representative survey asked 2,500 U.S. households what furniture they bought in 2014, how much they spent and what product they plan to buy in 2015. Overall, buying households spent a median of $249 on new youth bedroom furniture last year, excluding the mattress. That amount is down 29% from 2012, the last time Kids Today conducted this survey, when buyers spent a median of $349. By region, households living in the Northeast spent the most in 2014, a median of $399. Without question, Millennials are youth's target market.
In this exclusive report, Kids Today presents the most detailed information available on youth furniture shopping and buying. The data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2014. Kids Today and sister publication Furniture/Today worked with TNS Custom Research. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2%. *2 pages* This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of Progressive Business Media.