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PBM Research

Kids Today Grandparents Report, 2014

$66.00

Kids Today Grandparents Report, 2014

$66.00
SKU:
465000-5000-037-00000-000-KT166
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This report originally appeared in the January 2014 print issue of Kids Today

Grandparents purchased the crib nearly one-third of the time last year, according to exclusive data from Kids Today and Mom Central Consulting 2013 Children's Furniture Survey. Grandparents were the purchaser 16% of the time when it came to youth beds last year. A recent study from AARP called Insights and Spending Habits of Modern Grandparents revealed that nearly nine in ten grandparents feel they play a very or somewhat important role in the lives of their grandchildren.

That's good news for the industry, since those grandparents are a great target for cribs, youth furniture and gear. Grandparents are not just buying to help their children outfit grandchildren nurseries and playrooms. Some grandparents are designing nurseries and playrooms for their own homes in hopes of enticing grandchildren for extended stays. For the 2.7 million U.S. grandchildren being cared for by a grandparent, grandma's house isn??t just a place to escape a parent's watchful eye, it is home. According to the U.S. Census Bureau, the number of children being cared for primarily by a grandparent has risen 13% since 2000. These are not temporary situations, as 56% of grandparents have been the primary caregiver for more than three years. That means grandparents are responsible for providing home furnishings as well as food, clothing and health care for their grandchildren.

This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of Progressive Business Media.

*2 pages*

This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of Progressive Business Media.

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