Originally published in the November/December 2013 print issue of Kids Today
A full 31% of today's moms don't know on which type of mattress their children sleep. For those that do know, half report the youth mattress is an innerspring, while 9% are memory foam and 7% are hybrid beds. The overwhelming majority of moms purchase the infant mattress at about the same time they buy a crib. Overall, nearly six out of 10 moms buy the mattress at the same retailer as the crib. Older and more affluent moms, who are typically less price conscious, are more likely to buy the crib and mattress from the same retailer.
Those are some of the significant findings from Kids Today's exclusive 2013 Children's Furniture Survey. Per the data, 56% of all youth beds are twin-size, 18% are twin-over-twin bunks and 14% are full beds. Kids Today partnered with Newton, Mass.-based Mom Central Consulting in May 2013 to ask moms about infant and youth mattresses, as well as cribs and youth bedroom furniture. The online survey fielded to Mom Central's proprietary panel of moms and garnered 900 responses. The results presented within this report are for mattresses only. Kids Today's September issue presented results on cribs and the October issue presented results on youth furniture.
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