Originally printed in the April 2016 print issue of Kids Today
The 2016 Kids Today Merchandise Mix and Trend Report presents youth and children’s home furnishings data gathered from furniture stores and kids specialty stores.
On the furniture store sales floor, youth bedroom comprises a 3% share of sales and a 4% share of selling space. That’s per Furniture/Today’s 2015 Furniture Store Performance Report. Furniture stores carry a median of three lines of youth bedroom furniture. In furniture stores, the median bestselling price point for a twin bed in 2015 was $449. That’s down 10% from 2014’s median of $499.
Nine out of 10 kid’s specialty stores carry crib mattresses and glider rockers, according to the Kids Today 2016 Kids Specialty Store Operations Survey. Responding stores are also well stocked with other furniture products, including cribs, dressers, chests and night stands.
Infant gear is another top category, with 84% of specialists selling car seats and 77% strollers. Infant apparel and plush toys are sold through nearly all responding specialty stores.
About the Data:
Furniture/Today’s exclusive Furniture Store Performance Report examines retail operational data within the furniture store channel. Companies representing more than 10,000 storefronts participated in the 2015 survey. Data reflects the fiscal year ending closest to Dec. 31, 2014.
The exclusive results from the 2016 Kids Specialty Store Operations Survey were collected and analyzed in January and February 2016. More than eight in 10 operate one store location. The results are representative of all regions in the U.S. More than half, 53%, generate annual sales of less than $1 million, while 41% of respondents have an annual sales volume between $1 million and $2.99 million and 6% garner more than $3 million in sales.
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