This report originally appeared in the July 2012 print issue of Kids Today
The Millennials are defined as the generation born between 1981 and 2000 and were the first generation to reach the age of 18 in the new millennium. They're diverse, educated and tech savvy. Despite the economic conditions for this group, they remain an important target for the youth furniture category. A recent Pew Research Center study says "they are more ethnically diverse than older adults, less religious, less likely to have served in the military and are on track to become the most educated generation in American history."
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