Originally printed in the November/December 2015 print issue of Kids Today
A safe product is the most important factor for moms buying nursery linens, according to the 2015 nursery linen survey from Kids Today and Mom Central Consulting. Of the 500 mothers that completed the exclusive survey, 67% named safety as the No. 1 factor when buying linens.
Price is a close second, coming in at 66%. It is the most important factor for moms under age 35, for moms with a household income under $50,000 and for those living in the Midwest and West.
For moms with children under age two and children between ages two and four, durability and washability is the most important factor. Overall, moms reported durability and washability as the third most important factor, coming in at 64%.
Kids Today partnered with Newton, Mass.-based Mom Central Consulting in June 2015 to ask moms about youth furniture, as well as nursery linens.
The online survey fielded to Mom Central's proprietary panel of moms and gathered 500 responses. The results presented within this report are for youth furniture only. The upcoming November/December issue of Kids Today will feature the results on nursery linens.
Mom Central Consulting is a premier social media agency specializing in marketing to moms and maintains a core panel of more than 12,000 moms. The research was collected and analyzed by Kids Today's market research department.
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