This report originally appeared in the February 2013 print issue of Kids Today
While only 7% of moms bought infant and youth furniture online in the last 12 months; 83% and 84% respectively would consider buying furniture online in the next year, according to data from Kids Today's exclusive survey with Newton, Mass.-based Mom Central Consulting.
Moms spend twice the amount of time online as the general population. They spend an average of 66 hours per month, compared with 33 hours for the general population, according to a recent study by BabyCenter called 2012 American Media Mom.
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