Originally presented at the Casual Living Symposium, March 2016
In an effort to better understand outdoor living among Millennials, Casual Living magazine fielded an online survey in January. All responding consumers were female homeowners and outdoor furniture owners between the ages of 22 and 35. The survey yielded an end sample of 461 Millennials. Survey results are presented by single Millennials, Millennial couples and Millennials with children.
The research includes the outdoor products Millennials own and plan to buy next; activities Millennials do outside; important outdoor product factors and how and where Millennials shop for outdoor products.
This report is the presentation of survey results from the Casual Living Symposium in March.
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