This report originally appeared in the April 2016 print issue of Casual Living
Millennials and Baby Boomers – much has been written and researched about these generations and with good reason. They are the two largest generational groups ever. Together they number 146.5 million and account for six out of 10 U.S. adults. In terms of outdoor living, the two groups comprise seven out of 10 households buying dining sets and chat groups, per Casual Living’s Consumer Buying Trends Survey.
In an effort to better understand Millennials, the generation who will be buying for many years to come, Casual Living fielded a new survey earlier this year and presents the results in this exclusive report. Responding Millennials are female homeowners and outdoor furniture owners and are between the ages of 22 and 35.
Just how different are the younger Millennials from Boomers? It turns out; they’re not very different at all.
Outdoor living is important to both generations. Phrases Millennials use to explain their love of the outdoors are similar to those used by everyone: family, enjoy, nature, time, fresh air, friends, home, relaxing, entertain and fun. Outdoor activities of Millennials are parallel to those of Boomers.
Casual Living fielded an online consumer survey with Millennials this January. The exclusive 2016 Millennial Outdoor Survey asked about outdoor living and buying outdoor furniture. The survey garnered responses from 461 Millennials. All were female homeowners and outdoor furniture owners between the ages of 22 and 35.
The sample was nationally representative among Millennials by region of the country and household income. Because life stages often drive home product purchases, results of the survey are divided into three distinct groups: single Millennials, Millennial couples and Millennials with children.
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