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PBM Research

Moms and Gear Products, 2012

$78.00

Moms and Gear Products, 2012

$78.00
SKU:
465000-5000-037-00000-000-KT160
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Product Description

Originally published in the November/December 2012 print issue of Kids Today Seven out of 10 moms enjoy shopping for children's gear. As a 30-year-old from Ohio states, "There are always new products to fall in love with. I'm still finding great, functional baby gear products that I love." A 45-year-old from North Carolina loves gear because she relishes having "convenient things" for her child. And, "the variety and color in baby gear" excites a 30-year-old mom from California. Those are just a few of the answers from the 700-plus moms responding to Kids Today and Newton, Mass.-based Mom Central Consulting's exclusive 2012 Children's Furniture and Gear Survey. Kids Today partnered with Newton, Mass.-based Mom Central Consulting in May 2012 to ask moms about infant furniture, youth furniture and infant gear products, as well as where they shop, how they research products and how they feel about shopping for children's home furnishings. The online survey fielded to Mom Central's proprietary panel of Moms and garnered responses from 772 moms. The results presented within this report are for gear products only. Kids Today's September issue published results on infant furniture and the October issue published results on youth furniture. Mom Central Consulting is a premier social media agency specializing in marketing to moms and maintains a core panel of more than 12,000 moms. The research was collected and analyzed by Kids Today's market research department. *3 pages*

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