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PBM Research

Moms Buying Car Seats, 2014

$138.00

Moms Buying Car Seats, 2014

$138.00
SKU:
465000-5000-037-00000-000-KT172
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Originally published in the November/December 2014 print issue of Kids Today More than half of today's moms buy a convertible car seat ?? one that's rear-facing for an infant between five and 40 pounds and then forward facing for a child weighing 22 to 65 pounds. That's according to the nearly 700 moms answering Kids Today and Mom Central Consulting's 2014 Children's Decorating Survey. One-third of mothers are willing to spend no more than $50 to $99 on an infant car seat, according to the exclusive Kids Today survey. Another 38% say they'll shell out between $100 and $199, while 14% will spend a maximum of $200 to $299. Only 5% of responding moms are ready to pay $300 or more on an infant seat. Infant car seats are typically rear facing and are designed for babies from birth to 20 pounds. Kids Today partnered with Newton, Mass.-based Mom Central Consulting in May 2014 to ask moms about car seats, infant furniture and youth furniture, as well as how they shop for children's furniture. The online survey fielded to Mom Central's proprietary panel of moms and garnered 690 responses. The results presented within this report are for car seats only. Kids Today September and October issues presented results on infant and youth furniture, respectively. Mom Central Consulting is a premier social media agency specializing in marketing to moms and maintains a core panel of more than 12,000 moms. The research was collected and analyzed by Kids Today's market research department.

*3 pages*

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