Mark Kiczalis, Director of PBM's Strategic Insights Team, runs both the proprietary and editorial research for PBM. He has an extensive background in developing quantitative and qualitative custom research for some of the largest companies in the world. He started his career developing custom research projects in the pharmaceutical, biotech, and medical device industries and then shifted his focus to technology and retail/CPG markets. He enjoys the Home Furnishings Industry and creating actionable intelligence that drives his clients businesses to the next level. In his spare time Mark enjoys anything outdoors including hiking, biking, and playing baseball.
Lauren Argetsinger serves as a Research Analyst on PBM’s Strategic Insights Team, where she assists with collecting, evaluating, and presenting data for all publications. She’s a 2012 alumna from Elon University with a Bachelor’s degree in Political Science. Lauren’s background in research began during her time as the Data and Research Coordinator for Admissions at her alma mater. She believes that good research can solve most problems and strives to present research in a way that is accessible and straightforward for audiences ranging from research professionals to newcomers. Out of the office, she’s normally going to see live music, playing with her dog or bingeing on true crime podcasts.
Michael Hurley is a Research Associate for the PBM Strategic Insights Team, and works across all of PBM’s brands, including Furniture Today and Casual Living. Michael holds a B.A degree in psychology, as well as a Spanish minor, from Appalachian State University. Michael’s interest in research was sparked when he realized statistics is the only math he’s good at. Michael strives to tell stories with data. When not working in the office, Michael can usually be found reading, watching or playing basketball, or taking a highly sought after nap.