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PBM Research

Spotlight on Baby Boomers - 2015

$90.00

Spotlight on Baby Boomers - 2015

$90.00
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465000-5000-000-00000-000-CL168
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This report originally appeared in the May 2015 print issue of Casual Living

This year there are 72 million Baby Boomers, those ages 51 to 69, in the United States, and they account for 30% of the total population, according to the latest figures from the U.S. Census Bureau. This generational cohort has two distinct groups: Younger Boomers, between the ages of 51 and 59; and Older Boomers, between the ages of 60 and 69. Fifty five percent of those are Younger Boomers, while 45% are Older Boomers. Baby Boomers, those ages 51 to 69, accounted for one-third of the dining set buyers last year; compared with 37% of Millennials, ages 18 to 34; and 23% of Generation X, ages 35 to 50. That's according to the 2015 Casual Living Consumer Buying Trends. While Boomers did not represent the largest share of outdoor dining set buyers, they did account for the largest share of total dollars spent, 45%, compared with 32% of Millennials. Seventy-one percent of Baby Boomers have a completed outdoor room, and another 10% are in the process of creating one. That's according to the 2014 Casual Living and Apartment Therapy Outdoor Decorating Survey. Seventeen percent of the generation don't have an outdoor room, but would love one. Seventy-three percent of Boomers say an outdoor room is important to them.

*4 pages*

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